Marketing Strategy

“Marketing is not an event, but a strategy and a process . . . It has a beginning, a middle, but never an end, for it is a process. You improve it, perfect it, change it, even pause it. But you never stop it completely.”

  • Marketing Strategy Development

We work with you to develop an overall marketing strategy that is in alignment with the company’s corporate strategy and positioning, that utilizes offline and online media, including social networks as appropriate, and takes into account available resources and budgets to be sure of practical execution.

  • Positioning Strategy Development (Corporate and Product)
    • We conduct an inter-active series of workshops to augment our research into:
    • Current market positioning among key constituencies
    • Potential target market segments
    • “Straw Man” and “Final” positioning statements
    • Key message development
  • Marketing Executive Coaching

This is a hands-on coaching program that is tailored to the needs of the executives involved and their individual strengths and weaknesses.

  • Market Research

Review of secondary research and/or the development of custom primary research (focus groups, depth interviews, questionnaire-based surveys, etc.) with sample sizes tailored to get the maximum results from available budgets.

  • Brand Strategy

Brands in high technology products are not created by advertising and promotion, but rather by differentiating technologies and products that meet customer needs, as well as, the interaction of every company employee who interacts with a customer.  We help you develop a brand strategy that is in line with the reality of your company assets.

  • Product Road-maps

Review of existing road-maps and development of new ones that better reflect corporate and product positioning, as well as, available technology and technical resources.

  • Competitive Analysis

In-depth development of competitive profiles on key competitors, highlighting strengths, weaknesses, opportunities and threats.

  • Marcom Strategy

Alignment of Marcom/PR/Advertising with corporate strategy and positioning.  Development of integrated marketing programs that highlight key messaging.

  • Online Strategy

Evaluation of current web site, SEM and SEO programs, content management applications and development of recommendations for improvement.

We Create and Execute Extraordinary Strategies That Take People & Companies to the Next Level