From the category archives:

Consumer Purchase Decision Model

The Consumer Purchase Decision Model

by David February 18, 2010

Like the diffusion of innovation, we have Dr, Everett M. Rogers to thank for this critical understanding of how adopters behave.  In his writings, he talked about how the adoption of a new innovation occurs in 5 steps: Awareness Interest Evaluation Trial Adoption I have used these categories to develop (and actually use!) a practical […]

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